It is interesting to see how Artificial Intelligence (AI) use-cases are now shaping up the telecom industry and Mobile Virtual Network Operators (MVNOs) in Europe. A recent MIT report titled “The GenAI Divide : State of AI in Business 2025” on GenAI adoption highlights higher readiness of “Telecom and Media” sector in comparison to other industries. This is primarily due to diverse use-cases and untapped monetization opportunities.
Europe currently hosts the largest concentration of MVNOs globally, with more than 1000 active providers. Even though marketing related applications are already a high focus area, operational and backoffice related use-cases are still in early stages of evaluation. MVNO’s are experimenting with these use-cases to improve operations and deliver personalized customer experiences.
So, what does “trustworthy AI” imply for MVNOs and how can it be utilized to improve positioning in a tough European market.?
Why Trustworthiness is a focus now
MVNOs serve millions of customers across Europe and operate in challenging environment . Some factors are as below:
- Competitive margins with ARPU reduction pressure of 3-5% annually and customer acquisition costs rising approx.10-20% annually
- Dependency on host MNO infrastructure limits service differentiation