Why New Zealand’s branded mobile market is set to go from Xero to a Crowded House virtually overnight

New Zealand’s mobile market is about to wake up. With an MVNO market share of just 2.5%, the country is primed for a telco revolution. New enablers have detonated the old barriers to entry, allowing major brands to launch a fully functioning mobile network with zero heavy infrastructure and almost zero upfront cost. This new wholesale architecture changes everything, turning a massive project into a fast, agile loyalty play. Banks, retailers, and supermarkets are perfectly placed, as they already own the trust and customer data. The question isn’t if New Zealand’s biggest brands will launch their own mobile service. It’s when, because their future customers are already waiting for a better deal.

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5G Core (5GC)

Gain a comprehensive overview of the 5G Core (5GC) network architecture. This page serves as a central hub, detailing the key components that make up the 5G core. Explore in-depth explanations of essential functions, including the AMF (Access and Mobility Management), SMF (Session Management), UDM (Unified Data Management), and more.

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Evolved Packet Core (4G/LTE)

The Evolved Packet Core (EPC) is the core network architecture for 4G/LTE systems, providing the unified, all-IP framework that supports high-speed data services. It consists of several key functional elements: the Serving Gateway (S-GW), which handles user plane data routing; the Packet Data Network Gateway (PGW), which interfaces with external IP networks like the internet; the Mobility Management Entity (MME), responsible for control-plane functions such as security and tracking; the Home Subscriber Server (HSS), the central database for user information; and the Policy and Charging Rules Function (PCRF), which manages policy control and real-time charging rules.

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